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Rene@RGV-Realty.com
TX Real Estate
Salesperson

Rene Galvan, CPA

Greater McAllen
Association of Realtors
Selling your home

If you are thinking about selling your McAllen Area home,
we would love to represent you!

RGV-Realty.com is all about internet marketing! We not only market your home through traditional means such as MLS and open houses, but we market your home through our real estate websites and online classifieds.

"Nine out of 10 home buyers use a real estate agent in the search process, but use of the Internet to search for a home has risen dramatically over time, increasing from only 2 percent of buyers in 1995 to 77 percent in 2005; it was 74 percent in 2004."

National Association of REALTORS®

Buying a Home

Quick and Efficient Sales

When you decide to sell your home, you will want to sell it quickly for as much money as the market will allow.

  • Pricing too high will keep your home from selling
  • A low price will keep you from receiving full value

Here are some main points to consider when pricing your property...


Know the Real Estate Market
  • The market determines value (Free Home Evaluation)
  • Price your home competitively, based on:
    • the price of homes that have recently sold,
    • are currently for sale,
    • listings that have expired in your neighborhood.
  • Condition of your Home
  • Buyers base their decisions on the condition of the home as well as the price.
  • Take the time now to prepare your home to attract potential real estate buyers.

Select a Knowledgeable REALTOR®

The REALTOR® brings the market to you. The market determines your price.

The right REALTOR® is the one who knows the local real estate market and can advise you of the best price possible - not the one who promises you the highest price only to convince you to list with them! If a home is not sold within a few months, the price is probably too high.

Why Use a REALTOR®? - National Association of REALTORS®


Benefit of Pricing Right Benefits of Pricing Right
  • Your home sells faster
  • Your home never loses its “marketability”
  • There is less inconvenience to you
  • REALTOR® will focus their energies on your property because it is more marketable
  • You will attract more potential home buyers. A well priced home gets a better response from sign calls and advertising
  • The closer the price is to market value, the higher the offers
  • Well priced real estate in generates the excitement that produces higher sale prices. You net MORE money both in terms of actual sale price and in less carrying costs.

Factors that Influence Overpricing
  • Extensive renovations and hidden costs
  • Urgent need for money
  • Desire to purchase in a higher priced area (i.e.. North McAllen, Sharyland)
  • Original cost of home too high
  • Lack of real estate market information
  • Building in “bargaining room”
  • Perceived emotional value

Overpriced Missing the Right Home Buyer

You may think that interested buyers “can always make an offer”, but if the home is overpriced, potential buyers looking in a lower price range will never see it. Those who can afford a home at your asking price will soon recognize that they can get better value elsewhere.

Remember, the wrong price attracts the wrong buyers. In fact, it may even help sell your neighbor's home.

Results of Overpricing Real Estate

Many home sellers believe that if they price their house high initially, they can always lower it later. Often when a house is priced too high, it experiences little activity. Gradually the price comes down to market value, but by that time it has been for sale too long and home buyers are wary.

On occasion, the price is dropped below market value because the seller runs out of time. The property sells for less than it is worth.


Importance of Early Activity

As soon as a home comes on the market, there is a flurry of activity surrounding it. This is the crucial time when Realtors and potential home buyers sit up and take notice.

If the home is overpriced, it doesn’t take long for interested parties to lose interest. By the time the price drops, a majority of the buyers are lost.

For those of you considering selling your real estate, you should carefully consider pricing your home to market value. If it's priced right, there will be many interested home buyers and you should receive an offer within the first two months.


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