TX Real Estate
Salesperson
Rene Galvan, CPA
Greater McAllen
Association of Realtors
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If you are thinking about selling your
McAllen Area home,
we would love to represent you!
RGV-Realty.com is all about internet marketing! We not
only market your home through traditional means such as MLS
and open houses, but we market your home through our real
estate websites and online classifieds. |
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"Nine out of 10 home buyers use a real
estate agent in the search process, but use of the Internet
to search for a home has risen dramatically over time,
increasing from only 2 percent of buyers in 1995 to 77
percent in 2005; it was 74 percent in 2004."
National Association of REALTORS®
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Quick and Efficient Sales
When you decide to sell your home, you will want to sell it
quickly for as much money as the market will allow.
- Pricing too high will keep your home from selling
- A low price will keep you from receiving full value
Here are some main points to consider when pricing your
property...
Know the Real Estate Market
- The market determines value (Free Home Evaluation)
- Price your home competitively, based on:
- the price of homes that have recently sold,
- are currently for sale,
- listings that have expired in your neighborhood.
- Condition of your Home
- Buyers base their decisions on the condition of the home as well
as the price.
- Take the time now to prepare your home to attract potential real
estate buyers.
Select a Knowledgeable REALTOR®
The REALTOR® brings the market to you. The market
determines your price.
The right REALTOR® is the one who knows the local real
estate market and can advise you of the best price possible
- not the one who promises you the highest price only to
convince you to list with them! If a home is not sold within
a few months, the price is probably too high.
Why Use a REALTOR®? - National Association of REALTORS®
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Benefits of Pricing Right
- Your home sells faster
- Your home never loses its “marketability”
- There is less inconvenience to you
- REALTOR® will focus their energies on your property
because it is more marketable
- You will attract more potential home buyers. A well
priced home gets a better response from sign calls and
advertising
- The closer the price is to market value, the higher the
offers
- Well priced real estate in generates the excitement that
produces higher sale prices. You net MORE money both in
terms of actual sale price and in less carrying costs.
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Factors that Influence Overpricing
- Extensive renovations and hidden costs
- Urgent need for money
- Desire to purchase in a higher priced area (i.e.. North
McAllen, Sharyland)
- Original cost of home too high
- Lack of real estate market information
- Building in “bargaining room”
- Perceived emotional value
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Missing the Right Home Buyer
You may think that interested buyers “can always
make an offer”, but if the home is overpriced,
potential buyers looking in a lower price range will
never see it. Those who can afford a home at your
asking price will soon recognize that they can get
better value elsewhere.
Remember, the wrong price attracts the wrong
buyers. In fact, it may even help sell your
neighbor's home.
Results of Overpricing Real Estate
Many home sellers believe that if they price
their house high initially, they can always lower it
later. Often when a house is priced too high, it
experiences little activity. Gradually the price
comes down to market value, but by that time it has
been for sale too long and home buyers are wary.
On occasion, the price is dropped below market
value because the seller runs out of time. The
property sells for less than it is worth. |
Importance of Early Activity
As soon as a home comes on the market, there is a
flurry of activity surrounding it. This is the
crucial time when Realtors and potential home buyers
sit up and take notice.
If the home is overpriced, it doesn’t take long
for interested parties to lose interest. By the time
the price drops, a majority of the buyers are lost.
For those of you considering selling your real
estate, you should carefully consider pricing your
home to market value. If it's priced right, there
will be many interested home buyers and you should
receive an offer within the first two months.
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